The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen Z use Snapchat as part of their daily routines. Plus, 51% of this group use Snapchat roughly 11 times each day. While Snapchat is known for its popularity with teens, its market penetration is starting to hit young adults and older generations as well.
1. Post to your story often.
Once you’ve created a Snapchat account, you need to make sure it’s active. The best way to approach this is by adding content to your story on a daily basis. Anything you post on Snapchat will disappear after 24 hours. Posting content often will keep your brand fresh in the minds of your followers.
2. Promote your Snapchat account on other marketing channels
For your Snapchat strategy to be successful, you need followers. Rather than trying to conjure up followers out of thin air, try to target users following your business accounts on other platforms.
3. Create a sponsored lens
People love to use Snapchat filters and lenses.
It’s estimated that sponsored filters are seen by 16 million users each day. These filters are a way for people to take creative photos.
Snapchat has plenty of them built directly into their platform. Instead of posting a basic selfie, users can make the image black and white, apply a filter to make their eyes abnormally large, or make their nose disappear.
Some filters for video snaps can even change the pitch of your voice.
All of these were created to make users have more fun. They’ll send a snap to their friends with one of these filters because it’s entertaining and often humorous.
4. Let social influencers take over your account
Another great way to get more followers and increase engagement is through social proof.
Celebrities and other influencers already have a steady following on social media. Take advantage of that.
If you allow someone else to take over your Snapchat account, you can expose your brand to a much wider audience. Some of these people may not even know your company existed until they saw an influencer talking about it.